Novamedia is the creator and owner of the Postcode Lottery format. The Dutch Postcode Lottery (Nationale Postcode Loterij) was launched in 1989 to raise money for charity organisations that work to create a fairer, greener world.

In 2005, the success of the Postcode Lottery in the Netherlands prompted Novamedia to launch two more lotteries abroad – the Svenska PostkodLotteriet in Sweden and the People’s Postcode Lottery in Great Britain. In 2016, the Deutsche Postcode Lotterie launched throughout Germany. In 2018 the Norsk Postkodelotteri started in Norway.

In the Netherlands Novamedia operates two other lotteries besides the Postcode Lottery: The FriendsLottery and the BankGiro Lottery, launched in 1998 and 2002 respectively. The three lotteries share the same parent company (Holding Nationale Goede Doelen Loterijen NV). 

Since the beginning, Novamedia’s charity lotteries have donated over €10 billion to thousands of charities and projects all over the world. This has made Novamedia and the charity lotteries the second biggest private donor in the world after the Bill and Melinda Gates Foundation (USA).