Novamedia/Postcode Lotteries is once again third in the City A.M. Charity Index 2017, which collates the biggest private charity donors in the world. Every year, British business newspaper City A.M. publishes a ranking of the world’s biggest donors to charitable organisations.

Numbers one and two are the Bill & Melinda Gates Foundation (United States) and the Wellcome Trust (United Kingdom). The list is compiled by Professor Theo Schuyt and his team of the VU University Amsterdam.

World A4The City A.M. Charity Index 2017 compares the funding that private organisations gave to charity in 2016. This was €4.4 billion by the Bill & Melinda Gates Foundation, €734 million by the Wellcome Trust and €663 million by Novamedia/Postcode Lotteries.

Special source for philanthropy
Almost all the big donors have capital accumulated in the past from which they make annual donations. Professor Theo Schuyt (VU University Amsterdam, European Research Network on Philanthropy) says: “Many of the organisations in the City A.M. Charity Index 2017 are so-called endowed foundations. Their gifts come from inheritances and legacies, and donations from companies or banks. Charity Lotteries are special and need some more explanation. Novamedia/Postcode Lotteries generates its contributions to charities by actively raising funds through its charity lotteries in the Netherlands, Britain, Sweden and Germany. And does so, year by year, thanks to its active players. It makes an important and special source for philanthropy.”

Europe 60x90CEO of Novamedia/Postcode Lotteries Boudewijn Poelmann, who is also the non-executive chairman of the board of City A.M. says: “Raising funds is part of the DNA of the Postcode Lotteries. We believe that the world is better off with strong social organisations. Our mission is to raise funds for these organisations and to increase awareness of their work. Our model of a fundraising lottery for charities – now with a total revenue for charities of more than €7.9 billion thanks to our current 6.8 million players – is unique in the world. We’re extremely proud of that.”

Cover 2017City A.M. & Giving magazine
The complete City A.M. Charity Index 2017 was published on 14 December 2017 in the 52-page magazine ‘City A.M. Giving’, a supplement to the City A.M. daily newspaper. The magazine also features articles about charitable organisations and projects in the City of London and interviews with active and well-known spokespersons for a better world, Emma Thompson and Sir David Attenborough.

City A.M. and Giving magazine is distributed at more than 400 key commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration, with a daily readership in excess of 341,000 professionals and circulation of almost 100,000 copies.

Six years ago, City A.M. published the first World Charity Donor Index – a ranking of the world’s biggest private donors to charity. The list has now become a tradition and grows in stature with each passing year. Besides the Top 20 private donors worldwide, the ranking also includes the Top 20 European private donors.