People's Postcode Lottery's Country Director, Annemiek Hoogenboom, was announced a winner at the 2014 First Women Awards in the Tourism and Leisure category at the glittering award ceremony at the London Marriott Hotel on Grosvenor Square.

Now in their ninth year, the awards were founded by Real Business and the CBI, and have recognised a host of 'first women' over the years, who are paving the way for future generations of females. The glamorous ceremony was hosted by BBC presenter, Mishal Husain.

Out of hundreds that applied, 49 of the UK's most ground-breaking women were named as finalists in the nationwide search, which aims to unearth and celebrate inspirational female role models from across a wide range of sectors and industries.

Annemiek competed against the CEO of Thomas Cook Group, Harriet Green and Director General of UK Visa and Immigration for the Home Office, Sarah Rapson, for the coveted award in the Tourism and Leisure category.

Driven by the belief that it is possible to have fun and do good at the same time, Annemiek Hoogenboom tested People's Postcode Lottery as a pilot in 2005 in North East England before launching it in Scotland in 2008, then expanding the successful format across the rest of Britain with her team.

The charity lottery was set up for non-commercial gain and Annemiek has spearheaded this commitment, which is demonstrated in the amounts being returned to charity.
Recently the percentage from every player's ticket going to charity rose from 22.5% to 25% and, to date, players have now raised an incredible £43.3 Million for charities and good causes throughout Britain and beyond.


On the photo: judge Beth Smith, Annemiek and host/journalist/broadcaster Mishal Husain. (photo credits: Caspian Media)