Present CEO Niclas Kjellström-Matseke chooses to leave his position after ten years. The two deputy Managing Directors take over the responsibility.

Niclas Kjellström-Matseke chooses to move on, and leaves the company on January 1st, 2016, after ten years of being CEO. Cecilia Bergendahl and Anders Årbrandt, present deputy Managing Directors of Novamedia Sverige AB, will take over the responsibility and will be appointed Managing Directors.

Svenska Postkodlotteriet started in August 2005 and has evolved from the up-coming competitor to its current position of leading private lottery of Sweden with approximately 1 million customers buying 1.8 million tickets and an annual turnover of around 3.5 billion SEK. Since the start in 2005 the company has generated more than 6 billion SEK for charities and other good causes. Today Svenska Postkodlotteriet is the most efficient lottery in Sweden with a pay-out to charities and NGO’s of 33% (2014).

CEO, Niclas Kjellström-Matseke, leaves the company on January 1, 2016: ‘I have chosen the time with great care. It has been exactly 10 years since I took office on January 1, 2006. The company is stronger than ever with experienced managers, loyal customers and truly amazing employees. Also, I have wanted to move to South Africa for a long time to work in the African business community, and now it is the time to fulfil this dream.’

‘Niclas Kjellström-Matseke has made a great contribution in building up and developing Postkodlotteriet. Niclas has a drive and combines his high innovation skills with creating an organisation that delivers high quality. He became CEO for Postkodlotteriet in January 2006, shortly after its launch in mid 2005. Niclas further developed the mission and the organisation of the Postkodlotteriet in Sweden’, says Boudewijn Poelmann, chairman of Novamedia Sverige AB.

Postcode Lotteries are now active in the Netherlands, Sweden and Great Britain, generating a total yearly revenue of EUR 1.4 billion of which nearly 600 million euro is donated to charities and ngo’s worldwide.

‘We feel privileged to be able to have his successors in house already for some time. We are confident that both Cecilia Bergendahl and Anders Årbrandt will successfully further develop the organisation. They complement each other both strategically as well as in the execution of the mission of the Postcode Lotteries’, continues Boudewijn Poelmann, chairman of Novamedia Sverige AB.