Novamedia/Postcode Lotteries is once again in third place in the ‘City A.M. Charity Index 2016’ of the biggest donors in the world. Every year, the British business newspaper City A.M. publishes a ranking of the world’s biggest donors to charitable organisations.

Numbers one and two are the Bill & Melinda Gates Foundation (United States) and the Wellcome Trust (United Kingdom). This list is compiled by Professor Theo Schuyt and his team of the VU University Amsterdam.

The City A.M. Charity Index 2016 compares the funding that private organisations gave to charity in 2015. This was €4.9 Billion by the Bill & Melinda Gates Foundation, €833 Million by the Wellcome Trust and €613 Million by Novamedia/Postcode Lotteries.

The biggest fundraising donor in the world
Almost all the big donors have capital accumulated in the past from which they make annual donations. Novamedia/Postcode Lotteries is even the world’s number one in the list of biggest active fundraising private donors. Professor Theo Schuyt (VU University Amsterdam, European Research Network on Philanthropy) says: “Many of the other organisations in the City A.M. Charity Index 2016 are so-called endowed foundations. Their gifts come from inheritances and legacies, and donations from companies or banks. However, Novamedia/Postcode Lotteries generates its contributions to charities by actively raising funds through its charity lotteries in the Netherlands, Great Britain, Sweden and now Germany too.”

CEO of Novamedia/Postcode Lotteries Boudewijn Poelmann, who is also the non-executive chairman of the board of City A.M. says: “Raising funds is part of the DNA of the Postcode Lotteries. We believe that the world is better off with strong social organisations. Our mission is to raise funds for these organisations and to increase awareness of their work. Our model of a fundraising lottery for charities – now with a total revenue for charities of more than €7 Billion thanks to our millions of players – is unique in the world. We’re extremely proud of that.”

The complete City A.M. Charity Index 2016 was published on 20 December 2016 in the 52-page magazine ‘City A.M. Giving’, a supplement to the City A.M. daily newspaper. The magazine also featured articles about charitable organisations in the City of London, Maggie’s Centres, Sea Shepherd and The Prince’s Trust. City A.M. is circulated via 400 distribution points in Greater London and via 1,600 offices in the City of London. The magazine has a circulation of more than 200,000 and has more than 400,000 readers.

Five years ago, City A.M. published the first World Charity Donor Index – a ranking of the world’s biggest private donors to charity. The list has now become a tradition. Besides the top 20 private donors, the rankings include the top 20 European private donors and the top 10 active fundraising private donors. The rankings are researched and compiled by Professor Theo Schuyt (VU University Amsterdam, Maastricht University, and chairman of the European Research Network on Philanthropy) and his team.