Boudewijn Poelmann, founder and CEO of Novamedia, has been included in the list of the World's Top 25 Eco-Innovators presented by the American magazine Fortune. This list comprises individuals from business, science and government throughout the world who have shown the most ‘creativity’, ‘drive’ and ‘know-how’ in combatting climate change over the last year.

In order to draw up this list, Fortune asked the opinions of tens of experts in the world of sustainability. Special emphasis was placed on those who had achieved something practical and important for the environment in the past year. Fortune had this to say about Boudewijn Poelmann: Novamedia, the company founded by Poelmann, directs the operations of 5 charity lotteries in Europe. These lotteries contribute a large proportion of their revenue to charities. Last year, these lotteries donated a total of $760 million to charities, making them the world’s second biggest private donor after The Gates Foundation. Poelmann devised the format of the Postcode Lottery in 1989. In 2013, the Dutch Postcode Lottery donated $420 million to 93 charitable organisations active in fields such as nature conservancy.

Top 25 – entrepreneur with a social mission
Boudewijn Poelmann is the only European entrepreneur in the Top 25 with a social mission. In first place is Elon Musk (USA) of Tesla Motors. According to Fortune, he has succeeded in making electric cars ‘cool’. In the Netherlands, Frans van Houten, CEO of Philips and Coert Zachariasse, responsible for the sustainable development of Business Park 20|20 in Hoofddorp, were included in the Top 25 Eco-Innovators.

About Boudewijn Poelmann and Novamedia
Boudewijn Poelmann (1949) worked as a fundraiser and member recruiter for Novib before setting up the Novamedia media and marketing company in 1983. He based this on the conviction that the world would benefit from strong social organisations and well-informed, engaged citizens. With Novamedia, he devised the Postcode Lottery format and other charity lotteries based on the vision that a powerful civil society is the driving force of our democracy. These lotteries support hundreds of organisations that are committed to people, nature and the environment, social involvement, culture and cultural preservation, health and well-being. The organisation has now grown into the second biggest private donor in the world, with charity lotteries in the Netherlands, Great Britain and Sweden.

In 2009, Boudewijn Poelmann was presented with the Club of Rome Award in recognition of the fact that the Postcode Lottery has managed to put sustainable development on the public agenda and 'to emphasize the enormous importance of his work, and the uniqueness of this ‘agenda for the planet'. For his commitment to charitable work in combination with his innovate entrepreneurship and leadership, he was appointed an Officer in the Order of Orange-Nassau in 2012.