Annemiek HoogenboomAnnemiek launched the People's Postcode Lottery in Northern England in 2005, and in November 2007 in Scotland. The Lottery expanded into England and Wales in 2010. In 2016 she co-launched the Deutsche Postcode Lotterie, of which she is Managing Director.

A political science graduate, Annemiek started her career as a university lecturer at the University of Amsterdam, before moving to Sudan to set up a new communications faculty at Ahfad University in Omdurman.

Annemiek has also worked as a Senior Consultant for drinking water, agricultural irrigation and women’s empowerment and rights programmes with engineering firm DHV Consultants, travelling to India, Bangladesh, Indonesia, the Middle East and East and Southern Africa for development banks, governments and NGO's. In 1992 she founded her own consultancy company to help develop free media in Eastern Europe and founded the Management & Media Academy.

Responsible for bringing Nelson Mandela on board as an ambassador for the Dutch Postcode Lottery, Annemiek says her first ambition is "to raise funds for personalities and organisations who are a role model to make the world a greener and better place".

She was awarded the Women’s First Award in the category Leisure in the UK in 2014.

In 2015 she received an  honorary Doctorate in the Humanities from Ahfad University in Sudan for her decisive role in the introduction of women’s studies.

Sascha Maas

Sascha started his business career as a controller in 1993 and worked more than 11 years for international companies such as UPS, PriceWaterhouseCoopers and BBDO. 

From September 2005 until May 2016 Sascha entered the recycling business as Operational Regional Manager and Managing Director responsible for the Italian and Dutch market.

In December 2016 Sascha joined the Deutsche Postcode Lotterie as Head of Finance shortly after the launch of the operational processes, giving him insight and opportunity to shape the processes from an early stage. 

In December 2017 Sascha joined as Deputy Managing Director the Deutsche Postcode Lotterie, and is since then working alongside Managing Director Annemiek Hoogenboom.

Robert Engel

Robert joined the Deutsche Postcode Lotterie in October 2016 in the marketing department shortly before draw number one.

Prior to that he worked at Ketchum, a top five global public relations firm. His expertise in the communications and marketing sector gave him the opportunity to grow the online marketing side of the business – from an early stage and later on, after becoming Deputy and Head of Marketing, for the whole marketing business.

Robert was appointed to the role of Deputy Managing Director in October 2019, after working at Deutsche Postcode Lotterie for three years.

Together with Annemiek and Sascha, he is responsible for management and operations. As well as being Deputy Managing Director, Robert is also Head of Marketing where he oversees the marketing and sales strategy.