Novamedia is the creator and owner of the Postcode Lottery format. The Dutch Postcode Lottery (Nationale Postcode Loterij) was launched in 1989 to raise money for charity organisations that work to create a fairer, greener world.

In the Netherlands Novamedia operates two other lotteries besides the Postcode Lottery: The FriendsLottery and the BankGiro Lottery, launched in 1998 and 2002 respectively. The three lotteries share the same parent company (Holding Nationale Goede Doelen Loterijen NV)

The three Dutch lotteries share the same parent company (Holding Nationale Goede Doelen Loterijen NV).